RiverBeat Music Fest 2026
Mempho Presents · Tom Lee Park · Memphis, TN

Three days. Fifty-plus artists. Ninety deliverables.

One love letter to Memphis on the Mississippi.

When Mempho Presents brought RiverBeat to Tom Lee Park, they needed a partner who could cover every stage, turn around daily recaps before sunrise, and still deliver a cinematic festival film by the following Friday.

We built a bespoke team of directors, DPs, editors, animators, photographers, field producers and put them on the ground from the first soundcheck to the final encore.

Capture a festival.
Build a brand.

RiverBeat is a world-class music festival on a newly renovated thirty-acre stretch of the Mississippi riverfront — a venue and a moment that deserved a film worthy of both. Our brief was simple in stated goal and demanding in execution: capture the energy, the artists, and the city, and turn it around fast enough to keep the conversation going in real time.

We shaped the work around three audiences: festival-goers reliving the weekend, prospective attendees deciding on next year, and sponsors evaluating their investment. Every deliverable had to serve all three.

What We Did.

    • Creative development and concepting for recap videos

    • Brief development, objective setting, and messaging strategy

    • Reference, competitive, and audience research

    • Executive producing, producing, and line producing

    • Directing

    • Bespoke crew sourcing across Production, Camera, Sound, and Post

    • Talent and artist interview coordination, including backstage and artist lounge access

    • Crew logistics, zone mapping, and basecamp design

    • Crew credentialing and on-site access management

    • Crew travel, lodging, and ground transportation coordination

    • Multi-zone, multi-camera event coverage across three stages

    • Cinematography and B-roll unit direction

    • Drone operation and airspace coordination

    • Artist and VIP interviews

    • Location sound mixing

    • Event photography and stills

    • Archiving live-stage line-cut of every performance

    • On-set DIT and data management

    • Field producing and real-time editorial liaison

    • Daily next-morning recap editing across multiple aspect ratios

    • Long-form festival recap edit

    • Motion graphics and animation across two pre-festival campaign phases

    • Multi-channel versioning — CTV, YouTube, PMax, Meta, Memphis Tourism, organic social

    • Sound design and mix

    • Color grading and finishing

    • QR code and CTA integration

    • Deliverables packaging and channel-specific specs

    • Daily B-roll selects to client DAM

    • Full line-cut uploads to DAM

    • Long-term archival and DAM organization

    • Artist and partner reel preparation

  • Peter Braswell films the audience at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.
  • Memphis producer Boo Mitchell answers a question from director Savannah Bearden while Brent Shrewsbury films the interview at RiverBeat Music Fest 2026. Tom Lee Park, Memphis.
  • Cinematographer Matt Fremstad films near the ferris wheel at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.
  • Director Savannah Bearden, B-roll DP David Roseberry, and video editor Tyler Woodward of agency. backstage at RiverBeat Music Fest 2026. Tom Lee Park, Memphis.
  • B-roll DP David Roseberry, producer Kennedy Hall, and Brannin Webber filming festival merchandise at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.

Pre-Festival Animation Campaign.

Built the hype before the gates opened.

Before a single artist took the stage, we delivered two full phases of motion graphics — twenty-seven cuts in total — engineered for the specific math of every channel they had to live on. CTV got the long-form story. Meta got the thumb-stop. PMax got the conversion. Memphis Tourism got the destination pitch.

Festival Coverage

Sixteen people. Three stages. Zero missed moments.

We broke the park into zones and built a coverage plan that could survive thunderstorms, schedule changes, and ninety thousand attendees. Two camera teams held the main stages, a floater chased specialty shots and merch, drone work was coordinated minute-by-minute with stage programming, and a field producer kept media flowing back to the editor in real time.

Daily recap videos

The Team.

A bespoke creative team, assembled for this story.

Built on Award-Winning Work

The 2026 festival builds on Agency.'s work for Mempho Presents on the 2025 RiverBeat recap, which earned Best of Show — Video, two Gold Awards, and a Silver Award at the 2026 American Advertising Awards. Same team. Same standard. New year.

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