RiverBeat Music Fest 2026
Mempho Presents · Tom Lee Park · Memphis, TN

Three days. Fifty-plus artists. Ninety deliverables.

One love letter to Memphis on the Mississippi.

When Mempho Presents brought RiverBeat to Tom Lee Park, they needed a partner who could cover every stage, turn around daily recaps before sunrise, and still deliver a cinematic festival film by the following Friday.

We assembled a stellar team of directors, cinematographers, editors, animators, photographers, field producers and put them on the ground from the first soundcheck to the final encore.

  • Peter Braswell films the audience at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.
  • Memphis producer Boo Mitchell answers a question from director Savannah Bearden while Brent Shrewsbury films the interview at RiverBeat Music Fest 2026. Tom Lee Park, Memphis.
  • Cinematographer Matt Fremstad films near the ferris wheel at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.
  • Director Savannah Bearden, B-roll DP David Roseberry, and video editor Tyler Woodward of agency. backstage at RiverBeat Music Fest 2026. Tom Lee Park, Memphis.
  • B-roll DP David Roseberry, producer Kennedy Hall, and Brannin Webber filming festival merchandise at RiverBeat Music Fest 2026 for Agency. Tom Lee Park, Memphis.
  • Drone operator Peter Braswell, B-roll DP David Roseberry, and EP Benjamin Rednour launching the drone at RiverBeat Music Fest 2026. Tom Lee Park, Memphis.

Capture a festival.
Build a brand.

RiverBeat is a world-class 3-day music festival on a newly renovated thirty-acre stretch of the Downtown Memphis riverfront— a venue and a moment that transcends the concert experience. Our brief: capture the energy, the artists, the city, and turn it around fast enough to keep the conversation going in real time online.

We shaped the work around three audiences: festival-goers reliving and reposting the weekend, prospective attendees getting fomo and buying tomorrow’s pass, and sponsors evaluating their investment. Every deliverable had to serve all three. The name RiverBeat had to be burned-in to the mind of all audiences for next year’s festival.

What We Did.

Pre-Festival Animation Campaign.

Built the hype before the gates opened.

Before a single artist took the stage, we delivered three full phases of motion graphics — twenty-seven cuts in total — engineered for the specific math of every channel they had to live on. CTV got the long-form story. Meta got the thumb-stop. PMax got the conversion. Memphis Tourism got the destination pitch.

Festival Coverage

Sixteen people. Three stages.
Zero missed moments.

We broke the park into zones and built a coverage plan that could survive thunderstorms, schedule changes, and thousands of attendees. Two camera teams held the main stages, a floater chased specialty shots and merch, drone work was coordinated minute-by-minute with stage programming, and a field producer kept media flowing back to the editor in real time.

Daily recap videos

Built on Award-Winning Work

The 2026 festival builds on Agency.'s work for Mempho Presents on the 2025 RiverBeat recap, which earned Best of Show — Video, two Gold Awards, and a Silver Award at the 2026 American Advertising Awards. Same team. Same standard. New year.